Fitness Expert Network book - The most complete practical and honest weight loss fitness and nutrition guide

In the fog of weight loss gimmicks, gadgets and fads, personal trainers are the “beacon of truth”. Ask any certified trainer about weight loss and their answer will likely include the phrase, “Restrictive diets, late night infomercials, and exercise gizmos NEVER work long term.” The science behind these axioms are undeniable, but the vast majority of those wanting to lose weight continue to opt for the “quick-fix” fad of the month.

“We try to overcome the weight loss hysteria fueled by the marketing machines of industry powerhouses, but it’s like pushing a string uphill,” says Brad Scott, owner of Sport and Life Fitness. “Regardless of how much we preach the true principles of sensible, supportive nutrition and consistent exercise that DO allow people to achieve real results long term, our message is drowned by the siren song of ‘quick and easy’ weight loss by dieting and other ridiculous ‘incomplete solutions’. It’s frustrating, but we’ll keep fighting for the truth… it’s an all out WAR!” explains Scott.

Personal fitness trainers teach people to lose weight and keep it off for life in the ONLY legitimate and proven solution that lasts long-term by increasing lean muscle tissue to accelerate metabolism. Most, if not all, traditional diets do just the opposite. By restricting calories, the body cannibalizes lean muscle and forces the metabolism into a life-preserving snail’s pace. On top of that, restrictive diets leave the dieter cranky, hungry, tired and craving food. “Only those with a will of steel can sustain the traditional diet. In a nutshell, that’s why over 99.9% of people I know who diet… ALWAYS FAIL!” Brad says. “And to get the REAL message out there I’ve now partnered with over 147 fellow fitness professionals from around the country to preach the truth on what it REALLY takes to achieve weight loss and fitness goals… FOR LIFE!”

Brad Scott is a featured co-author in the new book “The Most Complete, Practical, And HONEST Weight Loss Fitness And Nutrition Guide- For REAL People Who Want REAL Results REALLY Fast!” The book, which is now the world’s largest weight loss fitness and nutrition guide ever published, teaches real people what it takes to get results from a fitness and nutrition program… and make them last!